Imagine if you could flip a switch and suddenly your audience couldn’t stop thinking about your product. What if every ad you ran didn’t just grab attention but made people feel like they had to act?
Here’s the good news: both are easy to pull off. IF you use this not-so-secret, ancient psychology trick that’s been around since humans first started trading goods and services.
And in today’s quick article, you’ll learn exactly what that trick is and how to use it to get more clients and increase your sales.
Let’s dive in.
The Surprisingly Early Big Reveal
The trick is FOMO.
And the reason I’m sharing it this early on is because most business owners are already using it. But in a completely wrong way.
They use stale tactics like:
"Limited time offer—act now!"
"Only 3 left in stock!"
And these don’t work anymore for three different reasons.
They’re overdone and about as predictable as the ending of a cheesy sitcom. And we’ve all had enough of them.
They come across as lazy and scream, “bare minimum effort.” It’s painfully obvious the creator didn’t put their heart into it, and that’s a major turnoff for most people.
On top of that, they’re pushy—so in-your-face that it feels like you’re being forced to buy. And let’s be real, no one enjoys that kind of pressure.
This is why instead of making your audience curious, these tactics push them away. The big question now is:
How do you use FOMO in a way that actually works?
Here’s The Only Way To Do Exactly That
<Drumroll>
Talk about other people buying your product.
And this works because of the herd mentality. We’re wired to trust what others are doing. And we naturally follow other people's lead if we don’t know what to do ourselves.
And I know you might be slightly disappointed - this is not rocket science. A moderately intelligent 14-year-old knows this already. But bear with me; it’s about to become a lot more fun in the next segment…
Two Easy Ways to Get More Clients With FOMO
Share Specific Numbers
Numbers have this magical power over people’s minds. They make any claim you make more believable.
Here’s an example:
“Join 10,428 others who’ve already discovered their dream fitness plan!”
The person who reads this now knows your product is legit. And at the same time wonders, "Why am I not part of this yet?". Which is the perfect combo to get someone to act.
Show Social Proof
People trust people. Also, grizzly bears because of the cute stuffed animals. But I’m not going to do a rant about how retarded that is. That’s exclusive content for X. Let’s just get back to the main topic…
Testimonials, photos, and videos of happy customers are like gold bars for your brand. You need to start using them. ASAP.
Here are 2 quick ideas:
Invite one of your clients who was absolutely thrilled with their experience to record a short video where they:
- Share as many vivid details as possible.
- Are highly energetic. And super excited.
Doing so will make it impossible for viewers not to get curious and inspired to take action themselves.
Share short reviews from real customers highlighting just how amazing their experience was.
IMPORTANT: Include a photo of the actual client. With his/her face clearly visible. Why? Because if it’s faceless, it’s going to sound like a fabricated lie to your audience. And they’ll instantly lose trust.
Talk soon,
Jack
P.S. Want ads that make your audience feel like they can’t afford to miss out?
I can help.
Let’s create FOMO-fueled campaigns so you can make an insane amount of money. Fill out this form: https://www.jhmarketingresults.com/en/contact-8. And let’s get started.
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