No attention = no money.
It’s that simple.
So, if you’re a business owner who is stuck shouting into the online void, hoping someone, anyone, will notice, you’re in a pretty bad spot.
But don’t worry—there’s hope.
In today’s quick (and wildly entertaining) article, I’m going to show you why most ads fail harder than a dad joke at a teenager’s party and how you can flip the script to grab attention like a pro.
Ready? Let’s dive in.
Why Most Ads Fail (And What You Can Learn From A Really Bad Business Pitch)
Imagine this: You’re pitching a millionaire on your revolutionary business idea. And you open with, “I need your money.”
Yep, just like that. No explanation. No context. Not even a please.
How do you think that’s gonna go?
They’d be out of there faster than you can say "rejection letter."
Yet this is exactly how most business owners approach their online ads. They ramble about their needs… their products… their services… as if their audience showed up to cheer them on like an overzealous stage mom.
Spoiler alert: That’s not why they’re here.
Here’s the Cold, Hard Truth…
Nobody cares about you.
Not your fancy logo.
Not your 15 awards.
Not even your “revolutionary solution” (sorry).
The only thing your audience truly cares about is themselves. And that’s why, whenever they see an ad, blog, or piece of content you put out, one question flashes in their minds like a neon sign:
“What’s in it for me?”
The moment you answer that question, everything changes…
WIIFM - The 5-letter Secret To Make More Money
Picture this: You’re scrolling online, dodging ads like they’re obstacles in a game of Frogger. (You know the ones—buzzwords and corporate jargon galore.)
Then, something catches your eye.
It’s not another ad bragging about “state-of-the-art solutions” or “pioneering technologies.” (Whatever that means.)
Nope.
It’s speaking directly to you. Solving a problem you have. Promising a result you actually care about.
It’s almost like the person who wrote it climbed inside your brain, set up a lawn chair, and took notes.
Tell me—would you not click? Would you not buy?
I guarantee you would.
So let’s dive into some tips to help you apply WIIFM to your ads, blogs, or anything else you put out there. Because trust me, it’s a game-changer.
How to Use WIIFM to Instantly Grab Attention (And Make People Want to Read)
The principle is simple, but the application? That’s where the rubber meets the road.
Here’s how to do it:
Lead with THEIR Problem. Your headline, your opening line—make it about them. Tap into their challenges, their frustrations, their goals. Make them nod and think, “Wow, they get me.”
Offer a Clear Solution. Remember, they’re not here for a lecture. They’re here for results. Don’t bury the solution under 16 paragraphs of fluff. Spell it out.
Show Them the WIIFM. Benefits, benefits, benefits. What do they get? Time saved? Money earned? Stress reduced? Paint the picture of their brighter future—thanks to you.
If you start applying this to your ads, something incredible happens.
Your audience stops scrolling past your posts.
Your leads stop ghosting you.
Your sales start rolling in.
All because you learned to speak the only language that truly matters: the language of your audience.
Talk soon,
Jack
P.S. If you want me to create an ad that…
✅ Instantly grabs your audience’s attention.
✅ Answers the “What’s in it for me?” question.
✅ And brings you more sales than you can count.
…get in touch today. Let’s set up a call, dive into your business, and make magic happen.
You can get in touch here: https://www.jhmarketingresults.com/en/contact-8
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