A lot of businesses struggle to get more clients.
So, they pour time and energy into one of these things:
Meta ads.
Google ads.
Or YouTube ads.
And at the start of their marketing ‘‘adventure’, they’re hopeful.
But after a while, they lose hope and quit. Because the ads keep failing.
And there are a couple of possible reasons for this. In most cases, it’s this one 👇
The exact reason why your ads fail
We get bombarded with an insane amount of ads each day.
And what you usually do when you see one, is just scroll past them.
But occasionally, there’s one that catches your eye. One you can’t scroll past.
Why is it that?
Because of the writing.
So, if you want more sales, you need to get good at writing. And that’s not hard to pull off. Since the bar for ‘good writing’ is low and most people can’t write for shit.
By just taking writing seriously and practicing, you can become ‘a great’ writer in no time.
And I’ll even give you some tips and tricks to help.
Here’s the first one…
Have a headline that glues the reader to his screen
A headline is the first few words someone sees when they read your stuff. And headlines matter. A lot. Because they determine whether your stuff gets a TON of views or NONE.
You could have the best article in the world, but if no one reads it, it’s pretty worthless.
So, spend some time creating a good one.
One that sounds interesting to your ideal audience. And gets them to read whatever you wrote.
Just make sure you don’t focus too much on the headline at the cost of the copy. Because…
A good headline can’t save bad copy.
Even with a good headline, you can still fuck up. Easily.
One wrong word. Or one confusing sentence. And poof… GONE.
You’ve got to keep them hooked the entire time. Head to toe. Start to finish.
And to do that, you use what I call “formatting.”
Formatting Like a Pro
Formatting has to do with the way you structure whatever you write.
And if you do this correctly, the reader can’t stop consuming your content. But if you don’t, you lose them after just a few lines.
So, you must get skilled at formatting. Which is why I’ll show a good example and a bad example. There’s a lot to learn from both.
Bad example:
Newspapers.
They use tiny letters, big paragraphs, and complicated language.
Write an Instagram caption like that, and you're dead within 1.2 milliseconds.
Why?
Because people’s attention span nowadays is so short, if they see a text that looks boring, complicated, or confusing, they bounce.
But you’ll never have to worry about ending up in that position if you model my good example.
So, what’s that good example?
The article you’re reading.
Here's what’s good about it:
Simple language
Not boring
No big paragraphs
This makes your copy easy to digest. And keeps the reader interested.
So, keep those in mind next time you write.
And I'll see you in the next article.
Byeeeeeeee,
Jack
P.S. Want to know how I’d make your prospects addicted to whatever you write?
Then get in touch with me today. If we’re a good fit I will review your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.
Sounds good? Then fill out this form: https://www.jhmarketingresults.com/en/contact-8
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