If you want to run a successful meta ad, you need to understand that any market consists of 4 groups:
People looking to buy. (3%)
People looking for information to solve a problem. (17%)
People aware of a problem but not actively researching solutions. (20%)
And people unaware of a problem. (60%)
And in today’s article, I’ll show you a simple way that guarantees more people from the first three groups buy from you.
But first you need to understand this...
Every buyer started out unaware of the problem.
As someone from group 4.
And then undergoes a transformation, similar to climbing a ladder.
He goes from problem unaware. To problem-aware. To looking up info. And finally to buying.
Group 4 > Group 3 > Group 2 > Group 1
And let’s talk about that last transition. The one from group 2 to group 1. Because that’s the only one that matters.
A person from group 2 experiences two phases:
The information gathering phase, where he scans the internet for any info that’s relevant to the problem.
And the problem fatigue phase, where he gets more and more uncomfortable with the problem.
Now... the moment he can’t handle the discomfort any longer is the moment he decides to buy.
But before he buys, he subconsciously asks himself what I call the million-dollar question:
“Who do I buy from?”.
And the amount of money you make depends entirely on how many people think of your business when that question pops up.
So, you have to achieve what I call 'top of mind awareness'.
What on God’s green earth is 'top of mind awareness'?
The entire premise of “top of mind awareness’ is that you think of a subject and something is at the top of the pile.
Examples:
Search engine? Google.
Ai bot? Chat Gpt.
Coffee? Senseo.
Etc.
And ideally you want to reach this “top of mind awareness” state.
Because then, every potential customer in your area thinks of your business when they think of the problem you solve.
Which is how you'll get the most sales.
And the best way to do this is by using CTAs.
CTA: the upgrade your marketing deserves
And CTA stands for call to action. And has 2 benefits:
One, drives people to take action. (Attracts buyers, group 1)
And two, makes your ads more memorable. (Attracts soon-to-be buyers, groups 2 and 3)
Now, let's use this CTA to upgrade your ads.
And this part is super easy.
Go over the ads you're running now and add a sentence at the end that is short. Direct. And simple.
Examples:
Get a free quote now for X.
Download the guide to do Y here.
Get your free consultation today.
Until next time,
Jack.
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together, I’ll tell you exactly how that works, if you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good?
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