Are you a business owner running ads but not seeing the sales you expected? Here’s exactly why that is…
See, most people think the success of their ad campaigns all comes down to the ad. How well it grabs attention, how impressive it looks, and how well it gets people to click on the link. Sadly, that’s just dead wrong. It’s only half the work.
The other half is making sure you have a rock-solid landing page - the page where people land on when they click the link of your ad - in place.
And I’m going to show you exactly how you do that in this article. But first, let me tell you…
Why a Good Landing Page Can Get You So Much More Sales
Laser-Targeted Copy for Higher Conversions
The people that visit that page already expressed interest by clicking on your ad. Meaning, you’ve got people who WANT what you sell.
And to get them to pull the trigger, all you have to do is show that you understand them. That you get their pains, their problems, and their frustrations. And position yourself as the solution.
That’s it!
They make it so easy to get GOOD leads:
If you want more leads (and I’m sure you do), a landing page can give you that.
Simply identify a pain point your audience faces. Offer a free solution. Could be an e-book. Could be a PDF guide. Could be a video. And give it to them in return for their email.
If you do that, I guarantee you endless leads.
Now that you understand just how powerful a good landing page is, let me show you how to create one yourself.
How to Create a Landing Page That Makes You Money
The first thing you need to do is create a rock-solid offer. But I’ve already shown you that here. So, let’s immediately move on to the second and third things you need to do.
The second thing:
Write a Headline That Grabs Attention
Your headline is the very first thing your visitors will see. And it HAS to hook them. Because that’s the only way to get them to read the rest of your page.
The best way to do this? Highlight their problem and tease the solution in a way that feels personal. For example, if we’re selling to people that have acne, use this: “The Only Way to Finally Get Rid of Acne.”
Research your audience, and come up with a similar headline. And they will read your page. I guarantee it.
The third thing:
Make a CTA They Can’t Resist
Your Call-to-Action (CTA) is the deal-closer. Here they decide to buy or not buy. So, to make sure they decide in your favor, follow these principles:
Be clear and direct: Let them know exactly what they’re getting and what to do next.
Design it to stand out: Use bold colors, large fonts, and a placement that’s impossible to miss.
Create urgency or exclusivity: Add phrases like “Limited Time Offer” or “Only Available Today” to encourage immediate action.
Comprendo? GOOD!
Now it’s time for you to start optimizing your landing page.
Good luck,
Jack
P.S. Want me to do the hard work for you? And optimize all your landing pages?
Get in touch with me by filling out the form here: https://www.jhmarketingresults.com/en/contact-8
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